Pandora Live
”Challenge: Have our brand stand out during Super Bowl week. In LA. Make SiriusXM’s party the place to be that week, and nationalize our audience with a live-stream re-air on SiriusXM (audio) and TikTok (video) within 48-hours.
Insight: This was not just party, but moment to connect with listener and viewers across the country. It was also an opportunity to capture content for a variety of content hubs and stations, including Andy Cohen’s station on SiriusXM, Pandora, a John Mayer hosted station, the aforementioned TikTok stream, as well as a variety of social initiatives. Our team drove all content - promotional, event production, scripting, social, audio capture, editing and more. I wrote the show script, and collaborated with Andy Cohen’s team on his content as well.
Between virtual show, in-person event, and TikTok re-air, Pandora and SiriusXM had over 200k viewers. The event also drove $9M in ad revenue (station sponsorship, onsite activations, RSVP sponsors, etc.)” Phil Lang
Above are examples of the preshow build and some examples of preshow stage motion design. while John Mayer is playing those are his teams graphics. Each event would need a Preshow, trailers, countdown, and animated bumper and text bumpers. Above is a small example of those. Each of these asses was a collaboration with the design team at Pandora. Below are examples of the preshow bumpers for other shows as well as a sizzle reel.
Other Pandora Live events I’ve led include: Thomas Rhett, Jason Aldean, and El Pulso.